Different Routes
client: KONE Foundation | date: 2023 | service: editorial illustration
Illustrations for the article “In transnational hair trade, an Indian woman’s tresses turn into a well-being project for a middle-class Finn”.
I wanted to hold the complexity of the subject gently by showing the hair trade cycle in a non-judgmental way. I also added a spotlight from the phone to suggest that we see only the end result on the hair trade cycle that is a curated image of others. To tie the composition together, I was inspired by Alfons Mucha's kind of avalanche of hair.
Fold-in ad in IMAGE magazine.